The social media marketing world went into a pure panic last Friday when Facebook announced that they were changing their news feed…again. Now, this is something that you would think we are accustomed to at this point. Facebook has a tendency to make small changes in their feed from time to time and often beta tests things before a full role out.

This time the change was HUGE.

Big enough that the social media marketing companies were live reporting the blog post and the major influencers in the Facebook management space were blogging THAT night and the next morning. It is a change that will literally make you completely revisit your Facebook strategy for 2018.

Now, after that very apocalyptic start, let me tell you what is really happening.

Facebook is working to get back to it’s roots. They want people to connect with people