VENTUREWRITE Blog
Our latest thoughts, musings and analysis of what is going on in the world of digital marketing. Ask a question and we will answer it!
Marketing is an INVESTMENT Not an Expense – Breaking Down the Small Biz Marketing Budget
Business dips and the first instinct for almost every business owner is this - cut the marketing budget! I get it. That seems to be the one area that doesn't have the most immediate affect on your business. It is a slow build and can be so frustrating because it is...
The New Facebook Email Scam
Authentic or Phishing? A Facebook Scam is Making the Rounds I have had multiple clients sending me emails that LOOK like they are from Facebook, Meta or some combined version of the two. Often the emails are saying something to the effect of: Your ad account is...
Who Owns Your Facebook Page?
Sometimes I forget that I live in the world of social media. Facebook, Instagram, Twitter, Pinterest, LinkedIn...they all dominate my day-to-day. I know what happens almost instantaneously on all of my accounts and my clients because I'm in this world every moment....
Yes, It’s Time to Start Your Holiday Marketing
I know. I know. We don't want to talk about it...it's the end of July and we are talking about *gasp!* the holidays. I swear the summer just began and I'm sure I am not the only one...but the reality is that August is closing in. With that, the realization that before...
Is it Meta Censorship, the AI or All of the Above?
It's been just over two weeks since Roe v Wade was overturned by the US Supreme Court. I was devastated by what it meant for women going forward but I wasn't prepared for what happened when I posted my video on my business Facebook page. (I should've been...I'll chock...
Social Media and the War in Ukraine
Horror Erupts Online from Ukraine It's been 27 days since Russia invaded Ukraine. I sat horrified as I watched the headlines come across my screens. I don't remember where I first saw it - either Twitter or TikTok I'm sure. Then I went immediately to the television to...
Measuring Social Media ROAS & ROI – My Friend, My Enemy
Oh, the numbers. Before we get started let me be clear about one thing. You NEED data. Desperately. You need to understand how your efforts are working and how to refine your efforts. You also need some way to know if you are making a smart move with your money. Hence...
Social Media Marketing in 2022 – 3 Moves to Make
What a ride it has been! We have survived 2021 and are now moving into the unknown of 2022. So many people are wondering - what should we expect in the next 11 months of the year? The only thing we can be certain of...is that it will be based on uncertainty. I am an...
Don’t Miss a Beat!
Every week or so we share tips and tricks about what works in the digital space or just our thoughts on what is going on in this crazy industry. Make sure to subscribe to be notified when a new post is up!
You will also receive access to our monthly downloads in the members area.