VENTUREWRITE Blog

Our latest thoughts, musings and analysis of what is going on in the world of digital marketing. Ask a question and we will answer it!

Marketing is an INVESTMENT Not an Expense – Breaking Down the Small Biz Marketing Budget

by | February 2, 2023 | Social Media Strategy | 0 Comments

Business dips and the first instinct for almost every business owner is this - cut the marketing budget! I get it. That seems to be the one area that doesn't have the most immediate affect on your business. It is a slow build and can be so frustrating because it is...
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The New Facebook Email Scam

by | December 7, 2022 | Social Platforms | 0 Comments

Authentic or Phishing? A Facebook Scam is Making the Rounds I have had multiple clients sending me emails that LOOK like they are from Facebook, Meta or some combined version of the two. Often the emails are saying something to the effect of: Your ad account is...
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Who Owns Your Facebook Page?

by | September 14, 2022 | Social Media Strategy | 2 Comments

Sometimes I forget that I live in the world of social media. Facebook, Instagram, Twitter, Pinterest, LinkedIn...they all dominate my day-to-day. I know what happens almost instantaneously on all of my accounts and my clients because I'm in this world every moment....
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Yes, It’s Time to Start Your Holiday Marketing

by | July 26, 2022 | Social Media Strategy | 0 Comments

I know. I know. We don't want to talk about it...it's the end of July and we are talking about *gasp!* the holidays. I swear the summer just began and I'm sure I am not the only one...but the reality is that August is closing in. With that, the realization that before...
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Is it Meta Censorship, the AI or All of the Above?

by | July 12, 2022 | Social Media and the World Around Us | 1 Comment

It's been just over two weeks since Roe v Wade was overturned by the US Supreme Court. I was devastated by what it meant for women going forward but I wasn't prepared for what happened when I posted my video on my business Facebook page. (I should've been...I'll chock...
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Social Media and the War in Ukraine

by | March 22, 2022 | Social Media and the World Around Us | 0 Comments

Horror Erupts Online from Ukraine It's been 27 days since Russia invaded Ukraine. I sat horrified as I watched the headlines come across my screens. I don't remember where I first saw it - either Twitter or TikTok I'm sure. Then I went immediately to the television to...
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Measuring Social Media ROAS & ROI – My Friend, My Enemy

by | February 15, 2022 | Uncategorized | 0 Comments

Oh, the numbers. Before we get started let me be clear about one thing. You NEED data. Desperately. You need to understand how your efforts are working and how to refine your efforts. You also need some way to know if you are making a smart move with your money. Hence...
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Social Media Marketing in 2022 – 3 Moves to Make

by | February 8, 2022 | Social Media Strategy | 0 Comments

What a ride it has been! We have survived 2021 and are now moving into the unknown of 2022. So many people are wondering - what should we expect in the next 11 months of the year? The only thing we can be certain of...is that it will be based on uncertainty. I am an...
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What is Your Story?

by | July 9, 2021 | Social Media 101, Social Media Strategy | 0 Comments

What is your story? Or more commonly heard...how did you get into XYZ? It's a normal question that every small business owner and entrepreneur has heard a million times. Often you just answer it with your elevator pitch. That is...
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Social Media Posting is Really Just Cold Calling the Internet

by | June 23, 2021 | Social Media Strategy | 0 Comments

Social media marketing is a LONG game. I can say this until I'm blue in the face and people will still want instantaneous results. It would be nice, wouldn't it? To all of the sudden after a post or two, have an influx of business and never have to worry about a lead...
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Facebook & Instagram Your Only Platforms? It’s Time to Diversify.

by | May 28, 2021 | Social Media 101, Social Media Strategy, Social Platforms, Uncategorized | 0 Comments

I was talking to a colleague last week and she said something that hit home - "We are all hostages of Facebook." We laughed about it...then I started to really think about what she said and how we had led up to that conversation. A bit of backstory... If you haven't...
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Apple vs Facebook. Privacy vs Product.

by | February 23, 2021 | Social Media Strategy, Social Platforms, Uncategorized | 0 Comments

The war is beginning...we saw it coming. A couple of years ago I started to see the signs. The GDPR was put into place. Trackers were something that people were frowning down upon. And then Russia...that damn Russia abuse of Facebook, or that's what they said. They...
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TikTok Banned & Facebook Boycotts – 5 Tips for a Chaos-Proof Social Media Strategy

by | September 18, 2020 | Social Media and the World Around Us, Social Media Strategy, Social Platforms | 0 Comments

They always said trouble comes in threes.  ...until 2020.  As if a global pandemic, a crashed economy, and a much-needed struggle against racial injustice weren’t enough, this year has now thrown in a bonus challenge for social media managers: the president’s...
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How to Address the Horrors of Bad Reviews

by | November 14, 2019 | Social Media Strategy | 0 Comments

“Went to Fire & Ice Tavern this weekend... food was okay, service not so great. Had to wait over half an hour for the main course and after all that, my friend ended up with the wrong order. At that point we’d waited so long we just decided to eat and go. Would...
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Facebook has Changed it’s News Feed…Again.

by | February 10, 2019 | Uncategorized | 0 Comments

The social media marketing world went into a pure panic last Friday when Facebook announced that they were changing their news feed...again. Now, this is something that you would think we are accustomed to at this point. Facebook has a tendency to make small changes...
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Businesses Taking a Stand…and Posting it. Gasp!

by | September 5, 2018 | Social Media and the World Around Us | 0 Comments

My Facebook feed has been overrun with the latest business to take a stand on their beliefs and the cries for a boycott have begun. If you haven't been paying attention, then let me give you the lowdown. Nike has decided to feature Colin Kaepernick in their 30th...
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Instagram Scammers Exist

by | August 28, 2018 | Social Media 101, Social Media Strategy, Social Platforms | 0 Comments

The other day I received a rather odd email. Someone had sent me a message stating that they had "boosted" my last Instagram post and that I should head over to my account to check it out. If I liked what they had done then I could have all of my posts boosted for...
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The Case of the Missing Social Media Marketer….

by | June 26, 2018 | Uncategorized | 0 Comments

There is something to be said for taking a break from social media. It's almost a nice little respite, a vacation if you will, from the world around you. It's living in your own bubble and focusing on the life in front of you, not worrying about whether this moment is...
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I Cried while Watching the March 4 Our Lives…Social Media can Work Miracles

by | March 27, 2018 | Social Media and the World Around Us | 0 Comments

Lots of tears. Happy tears. Sad tears. Tears of pride. Tears of frustration. Tears as I stared at my almost 4 year old son and tried to impress upon him the courage of the young men and women who were taking the stage, one after the other, with messages of love and...
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Hashtags & Getting Social on Social Media

by | March 14, 2018 | Social Media 101 | 0 Comments

I have many clients where the first question they ask is, what is a hashtag and why on earth do you need it? WHY? Because it may be the greatest gift ever given to people who want to share the same experiences. Really. That little # might be one of the best little...
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Hashtags & Getting Social on Social Media

Hashtags & Getting Social on Social Media

by | Mar 14, 2018 |

I have many clients where the first question they ask is, what is a hashtag and why on earth do you need it? WHY? Because it may be the greatest gift ever given to people who want to share the same experiences. Really. That little # might be one of the best little...

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