VENTUREWRITE Blog

Our latest thoughts, musings and analysis of what is going on in the world of digital marketing. Ask a question and we will answer it!

Social Media and the War in Ukraine

Horror Erupts Online from Ukraine It's been 27 days since Russia invaded Ukraine. I sat horrified as I watched the headlines come across my screens. I don't remember where I first saw it - either Twitter or TikTok I'm sure. Then I went immediately to the television to...

Measuring Social Media ROAS & ROI – My Friend, My Enemy

Oh, the numbers. Before we get started let me be clear about one thing. You NEED data. Desperately. You need to understand how your efforts are working and how to refine your efforts. You also need some way to know if you are making a smart move with your money. Hence...

Social Media Marketing in 2022 – 3 Moves to Make

What a ride it has been! We have survived 2021 and are now moving into the unknown of 2022. So many people are wondering - what should we expect in the next 11 months of the year? The only thing we can be certain of...is that it will be based on uncertainty. I am an...

What is Your Story?

What is your story? Or more commonly heard...how did you get into XYZ? It's a normal question that every small business owner and entrepreneur has heard a million times. Often you just answer it with your elevator pitch. That is...

Social Media Posting is Really Just Cold Calling the Internet

Social media marketing is a LONG game. I can say this until I'm blue in the face and people will still want instantaneous results. It would be nice, wouldn't it? To all of the sudden after a post or two, have an influx of business and never have to worry about a lead...

Facebook & Instagram Your Only Platforms? It’s Time to Diversify.

I was talking to a colleague last week and she said something that hit home - "We are all hostages of Facebook." We laughed about it...then I started to really think about what she said and how we had led up to that conversation. A bit of backstory... If you haven't...

Apple vs Facebook. Privacy vs Product.

The war is beginning...we saw it coming. A couple of years ago I started to see the signs. The GDPR was put into place. Trackers were something that people were frowning down upon. And then Russia...that damn Russia abuse of Facebook, or that's what they said. They...

TikTok Banned & Facebook Boycotts – 5 Tips for a Chaos-Proof Social Media Strategy

They always said trouble comes in threes.  ...until 2020.  As if a global pandemic, a crashed economy, and a much-needed struggle against racial injustice weren’t enough, this year has now thrown in a bonus challenge for social media managers: the president’s...

How to Address the Horrors of Bad Reviews

“Went to Fire & Ice Tavern this weekend... food was okay, service not so great. Had to wait over half an hour for the main course and after all that, my friend ended up with the wrong order. At that point we’d waited so long we just decided to eat and go. Would...

Facebook has Changed it’s News Feed…Again.

The social media marketing world went into a pure panic last Friday when Facebook announced that they were changing their news feed...again. Now, this is something that you would think we are accustomed to at this point. Facebook has a tendency to make small changes...

Businesses Taking a Stand…and Posting it. Gasp!

My Facebook feed has been overrun with the latest business to take a stand on their beliefs and the cries for a boycott have begun. If you haven't been paying attention, then let me give you the lowdown. Nike has decided to feature Colin Kaepernick in their 30th...

Instagram Scammers Exist

The other day I received a rather odd email. Someone had sent me a message stating that they had "boosted" my last Instagram post and that I should head over to my account to check it out. If I liked what they had done then I could have all of my posts boosted for...

The Case of the Missing Social Media Marketer….

There is something to be said for taking a break from social media. It's almost a nice little respite, a vacation if you will, from the world around you. It's living in your own bubble and focusing on the life in front of you, not worrying about whether this moment is...

I Cried while Watching the March 4 Our Lives…Social Media can Work Miracles

Lots of tears. Happy tears. Sad tears. Tears of pride. Tears of frustration. Tears as I stared at my almost 4 year old son and tried to impress upon him the courage of the young men and women who were taking the stage, one after the other, with messages of love and...

Hashtags & Getting Social on Social Media

I have many clients where the first question they ask is, what is a hashtag and why on earth do you need it? WHY? Because it may be the greatest gift ever given to people who want to share the same experiences. Really. That little # might be one of the best little...

Politics, Social Media and Marketing

I'm sure I'm going to get some haters with this post...but I have to write it, because this is driving me crazy. To be clear and set the precedent, if you don't know me, I am a political junkie. I will consume way more political news than is healthy (by most people's...

Publishing a Book Can be Terrifying

I'm not going to tell you that writing a book is hard. Anyone who can write (and even those who can't with good coaching) can write a book. I truly believe that. Really! I know it seems improbable and even impossible to some to even fathom writing down anything, let...

Excerpt from: “The Business of Social Media: Creating Customers & Clients, Not Just Likes and Followers”

The following is an excerpt from my upcoming book The Business of Social Media: Creating Clients & Customers, Not just Likes and Followers. This chapter was based on a question that I am asked all the time - what platforms should I be on and what are the...

Using Hashtags Effectively on Social Media

There is a mystery behind the hashtag. Twitter decided to use the # symbol to find a way to organize different ideas, to allow them to become searchable and it has now turned into something else entirely. My guess is that my son will never actually know the words...

The Shoppers New Social Media Platform

If you love to shop, then Amazon has created a platform designed especially for you. Last week, Amazon announced their new social media platform - Amazon Spark. There have already been multiple blogs on how it works and how to get into it (its on the mobile app only...
Facebook has Changed it’s News Feed…Again.

Facebook has Changed it’s News Feed…Again.

The social media marketing world went into a pure panic last Friday when Facebook announced that they were changing their news feed...again. Now, this is something that you would think we are accustomed to at this point. Facebook has a tendency to make small changes...

Hashtags & Getting Social on Social Media

Hashtags & Getting Social on Social Media

I have many clients where the first question they ask is, what is a hashtag and why on earth do you need it? WHY? Because it may be the greatest gift ever given to people who want to share the same experiences. Really. That little # might be one of the best little...

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